AI Act: Explanation of the icons suggested by the EU to identify AI-Generated content and entry into force of the transparency requirements under the AI Act
AI transparency rules are now a reality. From 2 August 2026, Article 50 of the EU AI Act requires providers and deployers of certain AI systems to disclose AI-generated and AI-manipulated content. This article explains the European Commission's newly introduced transparency icons, the respective obligations for providers and deployers, and the practical steps organisations should take to ensure compliance.